The creation of Moroccan-Italian Iman Jouali, IJO is inspired by her own background, and her own personal skincare challenges. “As a model, I’ve worked with many leading skincare brands,” says Iman. “I’ve never found a specialised exfoliation brand that I could trust. It’s such a crucial skincare step, and everything I tried was irritating my hyper sensitive skin, so I was just doing my own scrubs in the kitchen”. We developed a unique scrub formula using the finest ingredients Italian nature has to offer and created a product range that is antioxidant, anti-inflammatory, regenerating, skin-restoring, and deeply hydrating. Providing quick long lasting results, our formulas are made to help the skin help itself. We aim to leave you with the freedom to be comfortable with yourself without the need of heavy foundation or image filters. IJO is born: the only specialist exfoliation brand that combines an all-natural traditional Moroccan approach to skincare with the artisanal skills and first-class ingredients of Made in Italy.